The REAL TRUTH About Growing Microgreens For Profit

There is a ton of different information online about the microgreens business. There are numerous courses out there you can buy and different content creators making videos, all saying different things about the industry. By the end of this post, you’re going to know the REAL TRUTH about growing microgreens for profit.

I go over the positives, the negatives, the hard truths, and the fun facts, so if you've been wondering what this whole microgreens thing is all about, stay tuned because I'm about to share with you exactly what to expect.

All right, at this point I've seen it all, I've been growing and selling microgreens for over three years now, I've been mentored, I've mentored others, I've taken courses, and I've even contributed to courses. I'm in every single microgreens group (on Facebook) you can think of, and I'm watching what's going on in the industry. Because of this depth, I've heard it all, I know where people struggle, and I know what it takes to make a successful microgreens business.

Let me reveal some key points about the microgreens industry… I'll start with the fun facts and end with some hard truths. You need to hear both sides of the story so you not only know how amazing this opportunity is, but also what it really takes to create a successful microgreens business.

All right, let's dive right into the fun facts!

One, you can start a microgreens business quite easily and make real money doing so. It doesn't take that much to get started, all you really need is some seeds and supplies. And the microgreens themselves are relatively easy to grow. They also don't take up that much space because you grow them indoors with vertical systems. Microgreens have high profit margins, which means quick returns on your investment and high potential for making real money long term. With all the mistakes I made when I first started my business, I was still net positive after nine months, and was doing six figures after only two years in business.

Two, there is more information out now about growing microgreens and microgreens business than there ever was before. When I first started, there wasn't all that much information, but now you can find answers to any question you have simply by going on YouTube and finding videos… Or by participating in the numerous microgreens groups on Facebook. If you choose to buy a course like I did in the beginning, they are even better and more comprehensive now because they've been added to and improved over the years. Knowledge is power and everything that you need to start a microgreens business is right at your fingertips.

Three, a microgreens business aligns with current market trends of health and wellness! The global health and wellness industry is worth over four trillion dollars right now, and clean eating is a major driving factor. Microgreens just happen to be one of the healthiest foods on the planet, so I can tell you right now, that as time goes on, more people are going to be eating microgreens. You might as well be one of the people growing them!!!

Okay, now that I've talked about some of the fun facts about growing microgreens for profit, you need to hear about the hard truths that come with doing this as a business…

One, running any business is extremely difficult and takes a massive amount of hard work, dedication, and time. Starting a business was by far the most difficult thing I have pursued. Starting and growing a business is not for everyone and I highly recommend that you deploy self-awareness in your decision around becoming an entrepreneur. And even if you are destined for entrepreneurship, your situation might be hindering because of other responsibilities you might have in your life at this current moment. My parents were generous enough to put me through college debt free, let me live in their house rent free, and even let me start growing microgreens in their basement. These are some of the things that allowed me to start my business in the beginning. If any of those three factors were different, it would've made it a lot more difficult for me to start my business. And even though they made this opportunity a reality for me, it still took tremendous time and hard work to make my business successful.

Two, depending on how your business is set up, you might not be able to take a vacation or even a day off for years once your business really gets going. Because of the logistics behind growing microgreens, you can't exactly just pick up and leave your farm… The plants need to be watered every day and there are various farm tasks that need to get done in order to keep things moving forward. Once you have multiple harvesting days per week, chances are you will have multiple farm tasks to complete every single day. This means no days off and no vacations unless you have somebody who can do this work for you, like a friend, family member, or business partner.

Three, you will get rejected, sometimes constantly, and you will make mistakes. There's really just no way around this. Not everyone is going to want your product, in fact, most people won't, so you will be faced with rejection. Growing microgreens and running a business are skills that you will have to develop over time… you're going to make mistakes which feels bad in the short-term, but in the long run, these are going to lead to tremendous learning experiences that you will take with you through your whole life. Even though I've faced my biggest challenges and hardships over the past few years, I've also grown as a person in ways that I never would've imagined.

At this point you've heard some of the fun facts and hard truths about running a microgreens business, but what if you want to learn more? I post YouTube videos every Tuesday about growing microgreens and microgreens business, along with a blog post, so be sure to subscribe to my channel. If you like the information in this blog post, please share it with your friends!

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